Joining forces with Wasa’s Global Brand Activation and Design Teams, REGGS created a complete visual toolkit that turns branded merchandise into lifestyle design. Practical, stylish and inclusive, every item reflects Wasa’s belief that healthy living should be bold, accessible and full of character.

The toolkit gives each market the freedom to use a unified global range or create locally relevant pieces for their audiences. This came to life through Wasa merchandise that boosts visibility in surprising places, invites everyday interaction and makes enjoying Wasa an even more memorable, shareable experience.