Joining forces with Wasa’s Global Brand Activation and Design Teams, REGGS created a complete visual toolkit that turns branded merchandise into lifestyle design. Practical, stylish and inclusive, every item reflects Wasa’s belief that healthy living should be bold, accessible and full of character.

The toolkit gives markets the flexibility to either tap into a unified global range or create locally adapted products, ensuring relevance across diverse audiences. We brought this to life through Wasa merchandise that enhances brand visibility, encourages engagement, and makes enjoying Wasa an even more memorable experience.