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For the City and Nature Foundation Almere, we developed a concept campaign that makes nature impossible to ignore. Built around “Green Points,” temporary spaces that transform overlooked urban corners into small patches of life, the idea invited nature back into the city and encouraged people to spend time with it close to home.

Through playful design, community participation and an interactive app, the concept encouraged residents to explore local biodiversity in a simple and friendly way. Although the project remained a concept and was not rolled out, it showed how small interventions can help reconnect cities and nature in meaningful ways.

BRANDING

Designing city spaces for nature to grow

REGGS FOR CITY & NATURE FOUNDATION ALMERE

Designing city spaces for nature to grow

Project
Bringing Nature to the City: A Playful Campaign to Greenify Almere and Boost Awareness
Client
City & Nature Foundation Almere
Market
The Netherlands
Services
Brand activation
Experience design
More branding
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