As Kips continued to grow, the challenge was clear: evolve without losing its roots. Competing against private labels and modern brands, Kips needed to reconnect with young families while staying true to its butcher heritage.

REGGS redefined and redesigned the brand identity and packaging to strike a perfect balance between expertise and contemporary appeal. The result is a fresh, honest and authentic look that celebrates tradition while feeling at home in today’s kitchens.

A modern revival that puts Kips back where it belongs. Trusted, relevant and unmistakably original.