REGGS helped BigStories bring their healthy, crunchy fruit snacks to life with packaging that tells a bigger story. Honest, fair and full of character, the brand’s unique positioning called for a concept that feels as bold as it is good.

By combining brand strategy, graphic identity and structural design, we created packaging that celebrates natural fruit while capturing the joy of snacking. The result is a look that feels fresh, authentic and full of energy. Even the smallest fruit can carry a big idea.