For Pride 2024, the theme "Together" inspired us to create the powerful slogan: “We all shine together, shoulder to shoulder.” Using Heineken’s iconic star, we reimagined it in the vibrant colours of the LGBTQIA+ Pride flag, a powerful symbol of unity.

We brought this vision to life with the Heineken Canal Pride boat, a limited-edition Pride bottle, eye-catching t-shirts, and city-wide visuals like bridge banners and ads. By combining creativity and attention to detail, we developed a complete Pride experience that celebrated individuality and the strength of coming together.

© Movie: Vinke Vision