Big stories are healthy, crunchy snacks in a little bag. The challenge was to design a packaging that tells the story of a modest piece of fruit with great ambitions. As well as capture the attractiveness of snacks and the healthiness of fruits.
What we created
We created a small bag that contains three apples, two bananas, a complete mango or half a pineapple. Small in size but filled with nutritional value and taste. The values of truvalu are brought to life thanks to the unique persona of every flavor. The packaging is fun yet full of petty facts to make healthy snacking attractive for young and old.
Big stories just made its way on shelf and is being open armed by retailers throughout the Netherlands. While you’re enjoying a healthy break, the farmers that pick, clean, freeze-dry and pack the fruit get a better life. We are proud to be part of a story that only knows winners.