Reggs

Identity refreshment

What inspires us?

We are really proud to announce - and show - our refreshed identity. The choice to do so was a natural one: we take pride in our ambition to become a business that contributes to people and planet. And we want to support that ambition with design. Because we believe design is an important tool for making a change and this is what we do as our core business.

The business of design is to create. In the essence of our commitment to sustainability, we want to “create things that people need, rather than creating a need for things”. This, we believe, is best done in multidisciplinary teams. In the spirit of how you know us: professionally and with pragmatism. And that is what we want to radiate.

You will see all this in our refreshed visual identity. Natural blue as the leading colour to enforce that we are a team of professionals, and to illustrate our commitment to sustainability. A renewed logo that brings the best from both 2D and 3D worlds together and preserves our roots of ‘raw eggs’.


  1. Reggs loves Droste

    Droste has chosen Reggs to redesign the complete packaging range.
  2. CêlaVíta & Reggs in Magazine Verpakken

    CêlaVíta and Reggs about the CêlaVíta restyling in an article in 'Verpakken', a magazine about packaging.
  3. Just start stacking!

    Moonen Packaging asked us to design the complete identity for a new product and service.
  4. Gold and Silver SpinAward!

    We're a proud design partner in the iPawn project: one Silver and one Gold SpinAward!
  5. Koninklijke Jumbo and Reggs

    Koninklijke Jumbo has selected Reggs for the development of a brand platform for a part of their games and puzzle assortment...
  6. CêlaVíta selects Reggs

    > CêlaVíta has asked Reggs to develop a design strategy and the relaunch for the whole stretch of their products, read more...
  7. Design and CSR strategy

    > Reggie Thomas Schuurmans in Pepper about the new role of a design agency...
  8. Brand design Johma

    > Cherish the unexpected, embrace each opportunity that arises and develop whatever it is that comes up!
  9. Reggs partner of MVO Nederland

    > MVO Nederland interviewed 4 of their partners that are front runners...
  10. We proudly present...

    We joined forces with Pilots Product Design...
  11. Chocolate design Baronie-De Heer

    > A new look and feel for durable chocolate from Baronie-De Heer. 100% natural ingredients and UTZ certified.
  12. Professional passionate rally

    > The Professional Passionates foundation organizes an electric rally. Read more ...
  13. Our studio: inspire - create - act

    > November 2010 Have a look at our studio ....
  14. P+ people planet profit

    > Oktober 2010 An article with managing director and founder of Reggs, Joost Jaeger, about 'How to reduce the amount of waste within packaging'. Read more...
  15. Sustainable cosmetics summit

    > Oktober 2010 Reggs will facilitate a workshop about integrated innovation and sustainable packaging design.
  16. C2C inspiration

    > You may have heard of it. Cradle to Cradle. Perhaps you are wondering what is that?
  17. Innovative elbow crutches

    > July 2010 Elbow crutches that can be used while sitting down and standing up? ...
  18. Dare to care in Marketing Tribune

    > June 2010 Interview with Reggie Jop Timmers about Dare to Care one of Reggs business insights.
  19. Presentation 1-2 Bike City Mobility.

    > June 2010 At the Velocity Global conference 2010 in Kopenhagen Velomove introduced its 1.2 Bike terminal.
  20. DESIGN NU: ontwerp in een veranderend krachtenveld

    > June 2010: 'The role of designers in the transition towards a new social economic situation and how the C2C approach can help'.
  21. Afval waar bloemetjes uit bloeien

    > May 2010 Het Financieele Dagblad interviewed Reggs about our knowledge of sustainable design of retail packaging.
  22. Reggs presented SUMM

    > March 2010 SUMM is a brand developed by Reggs which combines tasteful, fairtrade and organic ingredients. Don´t mess with my food!
  23. Urban Design 2010

    > May 2010 Reggs attended the Urban Design 2010.
  24. Identity refreshment

    > March 2010 We are really proud to announce - and show - our refreshed identity...
  25. Dreft a sustainable brand

    > February 2010 'Tijdschrift voor Marketing' invited Reggs to give their view on the Dreft brand and packaging design.
  26. It is Official! We are C2C accredited

    > December 2009 Reggs is among the first design agencies in the world, with accredited Cradle to Cradle design consultants.
  27. Reggs among the first C2C accredited designers in the World

    > December 2009 The first official Cradle to Cradle training for designers takes place in Amsterdam ...
  28. Award Sustainable Playground project

    > 2009 Simon van Anken, a student Industrial Product Design, won the Rotterdam University of Applied Sciences...
  29. RomPomPom woordenmaker

    > Oktober 2009 Reggs is working on several children’s products for publisher Zwijsen...
  30. Cycling in the City

    > September 2009 For our client Velomove, we made design studies showing the impact in the near future of a more integral approach of promoting the use of bicycles in modern cities...
  31. Are you Dapper too?

    > September 2009 Wednesday 9 September has been designated Sustainability Day in The Netherlands.
  32. Launch ProPortion Foundation

    > July 2009 Reggs is happy to announce the successful launch of the ProPortion Foundation event, which was held in our design studio...
  33. Reggs hosts ProPortion event.

    > July 2009 The ProPortion Foundation is initiated by Reggs. We are a a creative design agency, we dare to care.
  34. Simon Lévelt – Tea Organico

    > 2009 For Simon Lévelt we designed a range of Origin teas in a related style of the successful Origin coffees.
  35. ProPortion Foundation

    > May 2009 ProPortion Foundation is an initiative of Reggs to scale-up a mission to fight poverty in a profitable manner...
  36. Gouda redesign packaging

    > February 2009 Bolsius, the leading Dutch candle-maker and exporter, asked Reggs to restyle their well-known Gouda brand packaging line...
  37. BoP concept for FrieslandCampina

    > Febraury 2009 Friesland Campina has the ambition to develop new business at the Base-of-Pyramid in Vietnam...
  38. Sustainable playground

    > January 2009 Online gaming is perhaps the greatest ‘competitor’ for outdoor playing...
  39. Co-create to fight poverty

    > 2009 Professional creatives of the ProPortion Foundation organised in close collaboration with Business in Development the workshop ...
  40. Reggs in the CoolBrands book!

    > 2009 Here is a resume of our conversation. Joost: “At Reggs bridges are crossed, not burned. Built, even, as its brand strategists...