What inspires us?
We are really proud to announce - and show - our refreshed identity. The choice to do so was a natural one: we take pride in our ambition to become a business that contributes to people and planet. And we want to support that ambition with design. Because we believe design is an important tool for making a change and this is what we do as our core business.
The business of design is to create. In the essence of our commitment to sustainability, we want to “create things that people need, rather than creating a need for things”. This, we believe, is best done in multidisciplinary teams. In the spirit of how you know us: professionally and with pragmatism. And that is what we want to radiate.
You will see all this in our refreshed visual identity. Natural blue as the leading colour to enforce that we are a team of professionals, and to illustrate our commitment to sustainability. A renewed logo that brings the best from both 2D and 3D worlds together and preserves our roots of ‘raw eggs’.