Reggs in CoolBrands The Guru book!

Here is a resume of our conversation. Joost: “At Reggs bridges are crossed, not burned. Built, even, as its brand strategists, concept creators, industrial designers, graphic designers and engineers literally work together on the same floor, in a remarkably inspiring environment. This unique organisational structure harnesses the creative power of those specialists and we are determined to change the world as we know it.” Although its vision is steadily focused on economy, Reggs is not afraid to care. About brands and their objectives, about our planet and the vitality and eternal childhood of people. Well don't we all? Sure, but Reggs has the guts to act accordingly, and puts all that heart-felt empathy to good use. Brilliant use, actually. Download this interview to read more...