Reggs

We helped conceptualize Thijs Bouman's brilliant idea for a bicycle caravan. It's a totally romantic typical Dutch product. Basically it's about bringing your own comfortable bed while enjoying your bicycle holidays. Look at the stars at night trough the windows in the roof. Connect two caravans easily for a romantic night with your loved one.

Introducing the ‘Best Idea in the Netherlands’
To stimulate innovation in the Netherlands, the social entrepreneurs at the Bernd Schneider Foundation have set up the ‘Best Idea in the Netherlands’ (BIN) innovation board. Since 2004, BIN has brought together inventors, educational institutions and businesses with great success. Their aims are to increase innovative knowledge in the Netherlands, provide insights into the innovation process, and promote closer cooperation between education and businesses. As BIN International’s design agency, we assess the commercial potential of ideas that are submitted to BIN and work together to turn the ideas into marketable products. How do we do this? By finding the best solutions for how the product idea should be used, designed, produced and marketed

Andrélon Direct Effect Cremès; Product of the year 2007!