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Co-playing is a process developed by reggs that should actually precede the development of a product and/or process. The game of co-playing has clear rules, which enable individual players to compete from an equal standpoint. And of course, to come out a winner, it’s necessary that everyone involved has the necessary personal and social skills for cooperation.
Rule 1 – Be alert and flexible
A high degree of flexibility is an advantage in today’s business world. This is reflected in the successful development of a new organisational form – network structures. Permanent teams within companies are increasingly making use of flexible advisory groups consisting of people who specifically are not involved in the same line of business, but come from totally different disciplines, such as philosophy, psychology and anthropology. Alternatively, an organisation may itself consist of a network of such individuals. This development is a result of a drive and desire for more freedom, autonomy and ‘playfulness’. It introduces a high degree of flexibility and, with it, creativity. These new business development structures make it possible to quickly recognise – and rapidly and effectively respond – to the changing needs of the market.
Rule 2 – Let the results 'happen'
Experience marketing is a phenomenon everyone is familiar with. It is an approach that says ‘I’m going to give you a great time’. The follow-up to experience marketing is co-creation, which entails an even larger degree of interactive participation. ‘Join in and develop together’ is the creed of co-creation. Co - Playing will be the next step. Making something together is a fantastically energising game, and whoever the winner turns out to be is often completely unexpected or unanticipated: this phenomenon, where the whole ends up being greater than the sum of its parts, is known as emergence.
Rule 3 – Energise your brain
They say you learn best by 'doing'. I would take it a step further and suggest that by playing you can actually initiate real innovation and change processes. This is why organisations should start focusing more on integrating an element of playfulness into development processes, especially product development. Playing sets the mind in motion and unleashes the spirit – it brings things to the surface you’ve never thought of before. The spontaneity of the game makes people more alert and flexible.
Note
Co-Playing is an element of the Eternal Childhood trend.
For more information about this article, you can contact e.vanderspek@reggs.nl.
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